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Webcast Info
Keys to a Successful Product Demo
John Mansour, CEO of ZIGZAG Marketing
A successful product demo script can highlight how your strengths solve your prospects' most critical issues!
Problem: Take your pick: "Show up and throw up." "Spray and pray." "The feature dump." Do any of these metaphors ring a bell? They describe how most technology companies approach product demos. Everyone thinks their company is different.but to the prospective customer, everyone sounds the same. The result: longer sales cycles and lost deals.
The objective of a good product demo is to shorten the sales cycle and get to the close. With this webcast, you will learn the different approaches to demos and which one works best, defining your demo scenarios and the importance of emphasizing your unique value. You will also learn about the demo script ... what to cover and what best to avoid, and tips on presentations including handling objections, and things not to do. If demos are required to sell your products, this webcast is for you!
When you Leave this Webcast, you will Learn ...
- Techniques for defining what's important to your prospects
- A structured way to articulate your value through a product demonstration
See and hear this live informational webinar right on your desktop! There is nothing to download. The only software you need is your standard Web browser.
Speaker Info
John Mansour, CEO of ZIGZAG Marketing
John Mansour is the founder and CEO of ZIGZAG Marketing, Inc. In 2001 John packaged 15 years of high-tech industry experience into a 10-step "How To" methodology focused on the execution phases of planning, developing, and marketing high-tech products.
ZIGZAG Marketing - product management and product marketing training and coaching specialists working to help software and other high-tech organizations solve those nagging challenges that can hinder top line revenue and market share. What makes them unique is the way they do it: through hands-on, "how-to" instruction based on the best practices of some of the most successful high-tech companies out there. It's real-life, not just theory. Which means you'll walk away knowing exactly how to apply what you've learned to your own organization.
www.zigzagmarketing.com
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